ABOUT US

Tooeun is an independent handmade lifestyle brand focused on sensory stress-relief crafts. Born from a love for aesthetic, cozy, and therapeutic daily moments, we design every piece to turn ordinary busy days into calm, enjoyable experiences.

Most of our squishies are handmade. We craft unique aesthetic forms with varied tactile textures and distinct squeeze sound effects. Each piece delivers one-of-a-kind sensory experiences. From soft, slow-rising touches to crisp, satisfying crunch sounds, you can discover a range of calming ASMR sensations through varied visuals, tactile qualities, and audio cues, bringing personalized relaxation to everyday life. Our mission is to deliver simple, gentle stress relief to modern workers, students, and craft lovers around the world.